About New Horizons Entertainment Group | Atlanta Talent Management

About Us

Elevating Talent, Creating Opportunities

Our Story

Building Careers, Creating Legacies

Founded in the heart of Atlanta, Georgia, New Horizons Entertainment Group emerged from a vision to transform the entertainment industry. We recognized a gap in the market for authentic, artist-first representation that prioritizes long-term career development over quick wins.

Since our inception, we've grown from a boutique agency to a full-service entertainment powerhouse, representing diverse talent across music, entertainment, and live events. Our success is measured not by our size, but by the achievements of the artists we represent and the lasting relationships we build.

Today, New Horizons Entertainment Group stands as a trusted name in Atlanta's vibrant entertainment scene, known for our integrity, innovation, and unwavering commitment to our artists' success.

200+
Artists Represented
500+
Events Produced
10+
Years Experience

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Our Mission

To empower artists and entertainment professionals by providing world-class management, strategic guidance, and opportunities that elevate their careers to new horizons. We are committed to fostering creativity, building sustainable careers, and creating meaningful connections between talent and audiences.

Our Vision

To be the most trusted and innovative talent management agency in the Southeast, known for our integrity, artist development excellence, and our ability to create opportunities that transform careers. We envision a future where every artist we represent achieves their fullest potential.

Our Values

What Drives Us

These core principles guide every decision we make and every relationship we build.

01

Integrity First

We operate with complete transparency and honesty. Our artists trust us because we always put their best interests first, even when it's not the easiest path.

02

Artist Development

We believe in investing in long-term growth. Every artist receives personalized attention, strategic planning, and the resources they need to evolve their craft.

03

Innovation

The entertainment industry is constantly changing. We stay ahead by embracing new technologies, platforms, and strategies that give our artists a competitive edge.

04

Collaboration

Success is a team effort. We foster strong relationships with venues, promoters, media, and industry professionals to create maximum opportunities.

05

Excellence

We hold ourselves to the highest standards in everything we do, from contract negotiations to event production. Good enough is never good enough.

06

Community

We're proud to be part of Atlanta's vibrant arts community. We give back through mentorship, local partnerships, and supporting emerging talent.

What We Do

Comprehensive Talent Management

Artist Representation

Full-service career management, strategic planning, and personal brand development for artists.

Event Production

From intimate showcases to large-scale concerts, we produce unforgettable live experiences.

Media & Publicity

Strategic media placement, PR campaigns, and brand partnerships that amplify visibility.

Booking & Touring

Securing performance opportunities, negotiating deals, and managing tour logistics.

Contract Negotiation

Protecting our artists' interests with expert legal guidance and fair deal structuring.

Career Strategy

Long-term planning, goal setting, and milestone achievement for sustainable success.

Our Team

Meet The Experts Behind The Success

Our diverse team brings decades of combined experience in artist management, event production, and entertainment business.

Executive Team

Founders & Leadership

Visionary leaders with 15+ years in entertainment management, dedicated to artist development and industry innovation.

Artist Management

Talent Representatives

Dedicated managers who work closely with artists to develop careers, secure opportunities, and achieve goals.

Event Production

Creative Directors

Production experts who bring artistic visions to life through flawless event execution and creative direction.

Marketing & PR

Brand Strategists

Marketing professionals who craft compelling narratives and build powerful brand presence across all platforms.

Business Affairs

Legal & Finance

Business experts ensuring every deal protects our artists' interests and maximizes their earning potential.

A&R Team

Talent Scouts

Industry insiders with an ear for talent, constantly discovering and developing the next generation of stars.

Why Choose Us

The NHEG Difference

✓

Atlanta Expertise

Deep roots in Atlanta's entertainment scene with established relationships and local market knowledge.

✓

Personalized Attention

We limit our roster to ensure every artist receives dedicated, individualized support and strategy.

✓

Industry Connections

Extensive network of venues, promoters, media contacts, and industry professionals across the Southeast.

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Proven Track Record

Years of successful artist development, hit events, and career milestones speak to our effectiveness.

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Full-Service Solutions

Everything you need under one roof - from management to marketing to event production.

✓

Transparent Communication

Open dialogue, regular updates, and clear expectations ensure we're always aligned with your goals.

Ready to Take Your Career to New Horizons?

Let's discuss how we can help you achieve your goals and reach new heights in your entertainment career.

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